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Planning a High Converting Website
Most Friday evenings, you can find me at the beach with friends, having an al fresco cocktail or two. What started as some socially distant fun has become something of a tradition, which now includes bottles of mini Prosecco, snacks and great views. In fact, we’ve...
Using Pinterest To Nail Your Next Creative Project
Is it really now 16 years years since Pinterest launched? Do you remember having to wait for a friend to invite you so you could see what the fuss was all about? Back in the day, as a graphic designer working on client brands, my only option was to ask them to...
Understanding Domain & Web Hosting
There is nothing more exciting than buying a domain. Whoop! It’s the start of an exciting new online adventure and all you want to do is dive into making everything in your business look LEGIT. You want the slick website, the matching email for your domain and...
Can I Really DIY My Own Website?
“Can I really DIY my own website without the DIY look?” Great question. I get asked this all the time. Short answer. Anyone can build their own website, just like I *could* hammer some planks of wood together and call it a table. (More on that in a minute.) The real...
Using Your Blog to Grow Your Audience
*Puts on serious voice* It's time to get focused on growing your audience and your email list. You CAN'T put it off any longer. ⏰ You've probably heard the phrase, "The money is in the list" and I can confirm that it's 100% true. My business didn't start to scale...
Exploring The Marketing Fix
Entrepreneurship is a lonely road sometimes. When I first started my business, I remember sitting at my desk on countless occasions, paralysed with indecision about making the next step, how to put it together, which tool to use. What was really holding me back...
How to Create Content Consistently
In our house, our whole week revolves around what we’re going to eat for Sunday lunch. *British obsession klaxon* In case you don’t know this, Sunday lunch in the UK is sacred. It includes some kind of roast meat or veggie centrepiece, all the vegetables, roast...
How To Define Your Ideal Client & How You Can Help Them
You’re not for everyone and that’s ok. As a recovering people pleaser, I’ve found accepting this concept very hard and the honest answer is that I’m still not immune to it. It’s a very common feeling, particularly when you run a business that you pour your heart and...
How to Critique Your Own Website
How many times have you asked family and friends for feedback on your website and got vaguely approving comments, but no real actionable points? It's frustrating. And if you are trying to look at your own website with a critical eye, it's hard to know where to start...
5 Easy Marketing Wins For Every Business
Last week I was in San Diego for a marketing conference and one of the joys of a work trip like that is hanging out with like-minded friends and just plain having fun. We rode electric scooters and drank margaritas in cool bars and on the last day we met up for pizza....
How to Shake Off Perfectionism
Last week, I met my eldest for sushi in central London before I flew out to America. We met at the restaurant, shared a cocktail and I took a photo of them with their glorious pink hair and posted it on social media. ‘How lovely!’ everyone commented. And...
5 Things You Need to Do To Every WordPress Website
When you first install WordPress, usually via your hosting control panel, it feels like a fresh start. But it’s often not as fresh as you think. Whilst nearly every hosting company now offers one-click Wordpress install apps, and this is a good thing, most...
Got the website blues?
You KNOW exactly how you want your website to look, but you’re worried about wasting money on a template … and still ending up with a website that’s got ‘DIY’ written all over it.
There are tricks professional designers use on every project and I can’t wait to share them with you. You deserve better than an ‘average’ website.