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Bring Your Business Online

Bring Your Business Online

I’ve been selling online for more than five years now, so in the online world I feel like a bit of a veteran. I’ve sold downloadable products, online courses and memberships and I’ve even helped my kids to create a micro business selling subscription boxes. Sadly that...

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Self-Employed Business Survival

Self-Employed Business Survival

In the current landscape, it’s to be expected that we are all wondering what is going to happen to our self-employed businesses. I've put together a four point action plan that you can dive into today to make sure you are futureproofing your business as much as...

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The Importance of Having a Real Life Network

The Importance of Having a Real Life Network

For a long time, I’ve been niched into the photography market and whilst having a niche is incredibly helpful when it comes to attracting and converting your ideal client, you need to actually put yourself out there and build a network in real life.  NOT...

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Setting Growth Goals for Your Business

Setting Growth Goals for Your Business

GETTING STARTED After a year which none of us expected, I'm sitting down to work on some growth goals for my business.  You might be wondering if it's better to do this kind of thing at the beginning of the year. It feels like we should set goals and make...

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Find Your Focus

Find Your Focus

How would you feel if I told you that you don’t have to be on every single social media platform? Sigh. Of. Relief. Right? You think you know where your ideal clients are hanging out and then, BOOM, you see a competitor's cool Instagram story or Pinterest pin and you...

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5 Ways To Prime Your Social Profile

5 Ways To Prime Your Social Profile

I spend a lot of time on social media - probably way more time than is healthy - but as it’s as it’s one of the key ways I market to my audience, then as far as I’m concerned, it’s time well spent.  If you work alone most of the time, and many small creative...

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Making Time For Marketing

Making Time For Marketing

Is nailing your marketing on your to-do list but somehow you never quite get around to it?  I’m not talking about posting a few images on Facebook, but the real nitty-gritty of marketing - tackling those big tasks like starting an email list or understanding...

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Why Every Photographer Needs A Marketing Funnel

Why Every Photographer Needs A Marketing Funnel

I've been talking to a lot of photographers about their marketing strategies lately and nearly every single person I've been speaking to is marketing their business in the same way. I call it 'luck’ marketing. It's hoping to get lucky through referrals or posting...

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Getting Started With Facebook Ads

Getting Started With Facebook Ads

In previous articles, I’ve hinted that Facebook ads are one of the most effective ways of generating new leads. But you’re probably thinking Facebook is dead.  Or do you find yourself thinking that more people deserve to see this magnificent example of your work?...

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Beyond The Contact Form

Beyond The Contact Form

In previous columns, we’ve explored the steps you can take to engage your website visitors on your home page, move them through your portfolio and bring them to your contact page.  I’ve got good news and bad news. The bad news is that getting visitors to your...

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Are You Setting Up Your Portfolio To Sell?

Are You Setting Up Your Portfolio To Sell?

Let’s talk about how a website visitor becomes a buyer. It doesn’t happen by accident. The path to purchase is paved with small nudges that move people into your world, from recommendations to Instagram stories or even great SEO. It’s easy to focus too hard on getting...

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What’s Your Brand Proposition?

What’s Your Brand Proposition?

If you’re wondering what a brand proposition even is, then you’re not alone. Simply put, it’s making sure that you are clearly communicating what you can do for your prospective clients and why YOU should be the one to do it for them. I look at a lot of photographers’...

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