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In this post, I’m going to focus on some killer pro website tips to help you take your website from amateurish to amazing. DOES YOUR WEBSITE HAVE A CLEAR NARRATIVE? You know what it’s like. You’re casually browsing the internet, looking for information or inspiration...
Is it really now 16 years years since Pinterest launched? Do you remember having to wait for a friend to invite you so you could see what the fuss was all about? Back in the day, as a graphic designer working on client brands, my only option was to ask them to...
How many times have you asked family and friends for feedback on your website and got vaguely approving comments, but no real actionable points? It's frustrating. And if you are trying to look at your own website with a critical eye, it's hard to know where to start...
Hands up if you’ve got a logo but not a brand? And when it comes to DIY-ing your own website, you find yourself lacking inspiration and creating a website that you don’t really love and that lacks polish? Please don’t worry - you’re not alone. It’s a really common...
If you’re wondering what a brand proposition even is, then you’re not alone. Simply put, it’s making sure that you are clearly communicating what you can do for your prospective clients and why YOU should be the one to do it for them. I look at a lot of photographers’...
When I first started working with the Adobe design programme, Illustrator (or AI), I’ve got to admit that I was a bit intimidated. I mean, I’m not an illustrator! Who did I think I was daring to open such a fancy-sounding piece of software. Luckily, I grew up with a...
You know I LOVE to talk about fonts, right? It's my favourite part of any design project and I love font shopping more than a Kardashian loves buying shoes. But, my go-to font resource is Google Fonts. What's not to love? There are 888 Google font families - all web...
[I] often see people online asking how to create a mockup of their website on a device. Great news! It's way easier than you think. Knowing how to use smart objects in Photoshop means you are no longer limited to using stock photography or buying expensive mockup...
[I]t's that time of year, no? If you're a photographer, the editing pile is (just about) under control. Or it's the lull before the Christmas rush. Your thoughts are turning to web design. Maybe you've seen an amazing website and you've got design envy...
[C]hoosing fonts can be one of the most enjoyable parts of any project. Or it can be hell. Without a solid knowledge of the basic font families and a decent collection of go-to classic fonts, it's easy to end up with too many on the page, or find yourself jumping on a...
[H]ave you spent days lovingly crafting your About page, convincing yourself that the right words will make your visitors pick up the phone and call you immediately? Have you spent hours staring at a blank screen, willing inspiration to come? I'm afraid I've got some...
You KNOW exactly how you want your website to look, but you’re worried about wasting money on a template … and still ending up with a website that’s got ‘DIY’ written all over it.
There are tricks professional designers use on every project and I can’t wait to share them with you. You deserve better than an ‘average’ website.