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Marketing
Secrets of a High Converting Sales Page

Secrets of a High Converting Sales Page

I’m actually typing this on a plane on the way to Spain. And at the risk of inviting the smallest violin in the world to play for me, I’m absolutely shattered.  This is because we have pets, and pets need house-sitters.  As I started to prep the house over...

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How To Create A Simple Automated Lead Magnet Delivery

How To Create A Simple Automated Lead Magnet Delivery

Hey! This is ‘future you’ calling with some tough love. Future-you is ready to launch a course, or a new product which might be the next big thing, but future-you has also just discovered that you haven't built yourself an email list. You've been meaning to get around...

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How To Create Your Client Sales Journey

How To Create Your Client Sales Journey

Flying somewhere recently, I realised I'd forgotten my laptop charger. Again. Forget about avocado toast and expensive coffees, I could probably put a deposit on a new house just with the amount of money I've spent on eye-wateringly expensive tech purchases at...

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How To Communicate Your Unique Selling Point

How To Communicate Your Unique Selling Point

My little brother lives in Los Angeles, so I'm lucky enough to visit once a year, and when I'm there, I like to check up on one of my marketing heroes. Let me introduce you to Dr Kenneth K Lee, aka the genius behind Total Sleep Dentistry. I've never met the man, no...

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How To Keep Marketing When You Are Busy

How To Keep Marketing When You Are Busy

It's not just busy season right now for a lot of you, it's crazy season (hang in there wedding photographers!), with some of you cramming 2 years of postponed business into one short summer season. Others are super busy with bookings now that business confidence is...

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How To Launch Anything

How To Launch Anything

Let’s start with a tale of two budding entrepreneurs - yes, my kids, who I am willing to publicly humiliate for the sake of making a point.  A few years ago, they got seriously into cute Japanese stationery and decided to launch their very own monthly...

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Exploring The Marketing Fix

Exploring The Marketing Fix

Entrepreneurship is a lonely road sometimes. When I first started my business, I remember sitting at my desk on countless occasions, paralysed with indecision about making the next step, how to put it together, which tool to use.  What was really holding me back...

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How to Create Content Consistently

How to Create Content Consistently

In our house, our whole week revolves around what we’re going to eat for Sunday lunch. *British obsession klaxon* In case you don’t know this, Sunday lunch in the UK is sacred. It includes some kind of roast meat or veggie centrepiece, all the vegetables, roast...

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How To Define Your Ideal Client & How You Can Help Them

How To Define Your Ideal Client & How You Can Help Them

You’re not for everyone and that’s ok. As a recovering people pleaser, I’ve found accepting this concept very hard and the honest answer is that I’m still not immune to it. It’s a very common feeling, particularly when you run a business that you pour your heart and...

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5 Easy Marketing Wins For Every Business

5 Easy Marketing Wins For Every Business

Last week I was in San Diego for a marketing conference and one of the joys of a work trip like that is hanging out with like-minded friends and just plain having fun. We rode electric scooters and drank margaritas in cool bars and on the last day we met up for pizza....

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How to Shake Off Perfectionism

How to Shake Off Perfectionism

Last week, I met my eldest for sushi in central London before I flew out to America.  We met at the restaurant, shared a cocktail and I took a photo of them with their glorious pink hair and posted it on social media.  ‘How lovely!’ everyone commented. And...

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The Importance of Having a Real Life Network

The Importance of Having a Real Life Network

For a long time, I was niched into the photography market and whilst having a niche is incredibly helpful when it comes to attracting and converting your ideal client, you need to actually put yourself out there and build a network in real life.  NOT EVERYTHING YOU...

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Got the website blues?

You KNOW exactly how you want your website to look, but you’re worried about wasting money on a template … and still ending up with a website that’s got ‘DIY’ written all over it.

There are tricks professional designers use on every project and I can’t wait to share them with you. You deserve better than an ‘average’ website.