In this post, I’m diving into Step 5 of my free Blog Like a Boss guide, which helps get your blog working for you in 7 easy steps. If you haven’t grabbed it already, you can download it RIGHT HERE. Once you’ve watched it, head over to The Design Space Lounge on Facebook to join in the conversation. Download the blogging guide and you’ll have access to the group straight away as well as receiving a 20% discount on any theme in a welcome email.
So, it used to be the thing to automate your blog posts, so that every time you published, it was shared on all your social media platform without you lifting a finger. But social media sites all have a different feel and varying restrictions. Your warm and friendly Facebook post will get cropped on Twitter to 140 characters. I don’t I know about you, but when I see the same post pop up in all my feeds, I just tend to switch off. Imagine a friend calling you, whilst texting you as well as shouting through your letterbox, all at the same time. Too much, right?
Instead, take time to craft the right message for each platform as well as the right images. I know that square images do better on my Instagram and landscape images get more interaction on Facebook but I have the most success on Pinterest when I collage several images into a long pinnable image. (Blogstomp is great for this).
If you’d like a free template for creating long, branded pinnable images in Photoshop, I have a blog post tutorial on creating pinworthy images, that you need to read. Check it out.
ACTIONS FOR TODAY:
- Go back through the last couple of months on Facebook, Instagram & Pinterest.
- When is the best time to post on Facebook? Which kinds of post get the most organic likes and shares?
- Which posts do the best on Instagram? Square or uncropped? What is your audience loving?
Sidenote: Are you pinning your own work from your blog posts to a board? You should be. Think about creating a long pinnable image specifically for Pinterest.
And did you know that you can hide long pinnable images, so they don’t take over your blog post content?
I found a great tutorial right here.
https://bloguettes.com/tutorial/hide-pinnable-images-blog/

Great post Melissa, thanks for sharing 🙂
Great doc Melissa, many thanks. (So nice to read a well-written and beautifully-designed piece!) Julia x