Hands up if you feel daunted by Search Engine Optimization? It’s a blend of strategy and technical expertise which is why it can feel so overwhelming.

That’s why I’m delighted to have Corey Potter, from Fuel Your Photos, on board as our expert over at The Marketing Fix.

Most people think SEO is just about getting ‘ranked’ on the first page of Google for your chosen key words.

Of course, it is about that to a certain extent. But learning to build your general authority and then choosing how and where you can compete most successfully, is a better long term strategy.

Watch this 5 minute video from Corey, which will help you develop the kind of SEO mindset you need to have to succeed in a crowded market.